how to keep customers happy and loyal

High opportunity accounts would be the customers who have bought one or two products, and have the resources to buy more but haven't done so. This one is another simple but effective customer retention strategy and I don’t need to discuss it in detail. Bringing business to them is the best way to retain loyalty.

When there's a problem, do you take charge of the issue until it's resolved?

There is no better way to build loyalty.

We all know it’s easier to keep an existing customer than it is to win a new one. Dependable clients requires dependable employees providing more than dependable services or products. This unique culture won’t just benefit your employees.

Send thank-you notes. Learn more... Keeping customers loyal should be at the top of every business owner's marketing plan. As a rule of thumb, low opportunity accounts should have a review at least once a year, while high opportunity accounts will call for more frequent reviews. Reward your customers. Do things when you say you’re going to do them. Just a simple goodwill message can go a long way to make a customer pledge allegiance to your business.

Once you've perfected the art of proving value to your customers, you will gain an extra benefit because the skills and information you've developed apply extremely well to prospects.

Superlative customer service involves more than just training people to smile. There are many different things you can do, but the best way is to ask. If you run a special price or product offer for first-time, make sure to offer a promotion to your current customers. The subject “customer retention” is very vital to an entrepreneur who desires to build a business from scratch. No matter how many competitors you have, there's something unique — and better — about the products and services you sell.

It will also be easy for your competitors to poach them.