When you first arrive on the page, you're greeted with the headline "I'm Looking For ..." followed by a category, like "Clothes That'll Travel Anywhere." CTA much more attractive and clickable than the "No, I'm OK for now, thanks" CTA -- which doesn't even look like a clickable button. That bright blue is strategically placed on the homepage: the main "Give Prezi a try" CTA, and the secondary "Get Started" CTA, both of which take users to the same pricing page. (The call-to-action above was created using HubSpot's free conversion tool, Leadin. As you scroll through the General Assembly website, you'll see CTAs for various courses you may or may not want to sign up for. It's something that people are very particular about and want to test-drive. That you can try their product, Amazon Music, for free for three whole months. Curious, what happens when time runs out? These call-to-action examples are broken out into three categories: "Remember Everything." Chicago Transit Authority - CTA Buses & Train Service - 1-888-YOUR-CTA … When you land on the Hipmunk site, your main option is to search flights. This is a great example of several of the elements we've talked about in one CTA. The design on Evernote's website makes it super simple for users to see quick benefits of using the app and how to actually sign up to use it. No one wants to be wrong. Learn more about the purposes CTAs can serve in this blog post. Enter and space open menus and escape closes them as well. The only message they want to get across? This call-to-action is especially intriguing to me because they don't even use an action verb, yet they still manage to entice people to click. Ugmonk has a great exit CTA, offering two options for users as a final plea before they leave the site. The CTA buttons stand out against the color and emphasize that you can try the product for free. Barnes and Noble uses a simple CTA to entice visitors to shop a limited collection during the Mother's Day holiday. It's really important to guide your visitors through the buying journey using strategic CTAs. Let's be honest: You'd be dying to press it. However, each marketing campaign might have a different action for the audience to carry out because there are several tactics you can use to guide your audience in their journey. "Subscribe" CTAs are common to company blogs, for which the business wants to develop a readership. The two CTAs on Barkbox's homepage show that the team there knows their customers: While many people visiting their site are signing up for themselves, there are a lot of people out there who want to give Barkbox as a gift. If you look closely, the color of the credit card in the image and the color of the CTA button match, which helps the viewer connect the dots of what to expect if/when they click.
Amazon uses two strategically placed CTAs, colorful, yet simple design, and offers the product for free.
But we love what they've done instead: Their CTA offers blog readers something much more helpful and subtle -- an offer for "today's specials" in exchange for the reader's email address.
TeuxDeux's CTAs shows that they understand this about their audience. Since the CTA and the Dropbox logo are the same color, it's easy for the visitor to interpret this CTA as "Sign up for Dropbox." As an added bonus, there's an adorable, pop-up call-to-action on the right-hand side of the screen prompting users to leave a message if they'd like. Permit for Business ID and Advertising Signs, Vital Records from the Cook County Clerk's Office, AIC (Annual Inspection Certification) Inspections, Economic Disclosure, Affidavit, Online EDS, One Good Deed Chicago Volunteer Opportunities, City Council Office of Financial Analysis, Chicago Transit Authority (CTA) - Travel Information. Well, am I? Visit chicagoelections.gov to vote on or before November 3rd. It asks the reader, "Are you doing your SEO wrong?" The folks at the agency EPIC use their homepage primarily to showcase their work. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Even the graphics on their homepage are subtle and simple. After spending a short amount of time on blogging.org's homepage, new visitors are greeted with a pop-up CTA with a "limited time offer," accompanied by a timer that counts down from two minutes. Finally, notice that the "Yes Please" button is much brighter and inviting in color than the other option. The page itself is super simple: an on-page form with two, simple fields, and a button asking folks to (again) "Join.". The City of Chicago encourages you to make your plan to vote. To target those people in particular, we love how they use language that would speak to big cat-lovers: "Join the pride today." Turns out Red Bull isn't its own parent company: It's owned by Thailand-based t.c. Here, the desired course of action is for their blog readers to check out what they're actually selling (and hopefully buy from them). The simplicity of this term gives hope that the signup process is short and casual. First, they offer a 15% discount on their products, followed by two options: "Yes Please: Send me the coupon" and "No Thanks: I'm not interested." All I have to do is enter my URL to find out -- seems easy enough. Talk about delightful copy. But just because you've run out of an item doesn't mean you should stop promoting it. Spotify? Free and premium plans, Content management system software. I love how this button turns bad news into an opportunity to retain customers.
The difference in wording may seem subtle, but think about how much more personal "Claim Your Free Trial" is. Here's a slide-in call-to-action that caught my attention from OfficeVibe.
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